Company Overview:

Xpress Coffee, a coffee and vending machine retailer based in Milton Keynes, embarked on a digital marketing journey two years ago with a limited marketing budget and a singular focus on Google Ads. Facing fierce competition industry, Xpress Coffee needed to find a way to reach its target audience effectively.

The Marketing Evolution:

Initially constrained by a modest budget and a narrow marketing channel, Xpress Coffee’s marketing strategy gradually evolved. Over time, Adwordtize recognized the need to diversify their marketing channels to expand their reach. This led to the incorporation of Meta (formerly Facebook) into their marketing efforts, broadening their audience and increasing brand visibility.

Result and Impact:

Xpress Coffee’s marketing transformation, with the assistance of Adwordtize, showcased significant results. Notably, there was a marked improvement in lead quality, with a more relevant customer base frequenting their stores. The return on investment (ROI) surged from a modest 20% to an impressive 130% within just two years. This case study underscores the vital role Adwordtize played in facilitating Xpress Coffee’s marketing evolution, demonstrating the positive effects of diversifying marketing channels, even when faced with budget constraints.